The NextGen Consortium is a global consortium that aims to address the world’s single-use food packaging waste by advancing the design, commercialization, and recovery of packaging alternatives.
The Consortium works across the value chain – with brands, municipalities, material recovery facilities, and manufacturers – to ensure we provide viable market solutions that scale throughout the supply chain and bring value to recovery systems globally.
The NextGen Cup initiative is the first by the NextGen Consortium, which aims to advance recoverable solutions for the fiber, hot and cold, to-go cup system.
We believe this is a critical step to unlock wider innovations and overcome the global infrastructural challenges of single-use packaging. From new materials and recovery strategies for the single-use cup, to reusable cup systems that seek to keep items in use for as long as possible–NextGen Consortium has built a multi-faceted, portfolio-based approach to innovation that combats waste.
Our Research
In 2019 and 2020, the NextGen Consortium launched a series of reusable cup pilots throughout the San Francisco Bay Area, working with three winning reusable cup companies to advance and hone their cup solutions in live markets. In our report, Bringing Reusable Packaging Systems to Life, we share lessons learned to inform the growth of refillable and reusable packaging across formats and markets.
Our Contributors
The NextGen Consortium is managed by Closed Loop Partners' Center for the Circular Economy. Starbucks and McDonald's are the founding partners of the Consortium, The Coca-Cola Company, Yum! Brands, Nestlé, Wendy's and Jacobs Douwe Egberts are supporting partners. The World Wildlife Fund (WWF) is the advisory partner and IDEO is the innovation partner.
REUSABLE COMPANIES
KNOWLEDGE PARTNERS
